TEAM › Bill Cochran

Title: Founding Partner/Product Tester



My goal as a human being is to try and always be kind to those around me, and to try not to be judgmental. In addition, I would prefer to buy/sell/create only things that have lasting value and purpose.

Education and Background

I have a BA from Michigan State University in History, with an English minor, and a focus on secondary education. I graduated Summa cum laude with honors. I have over 30 years experience in the cycling industry as a mechanic, wheel builder, manufacturer and shop owner. I have also served on numerous non-profit boards.

Unique quirks

I’ve participated in tractor pulling contests… I love cats and dogs… I love Italian food, if I’m in Italy!!